One target market of Barnes and Nobles Online is the college student. The online website has a link to Barnes and Nobles College Bookstore website. At this link, students can find what books they need for a particular class and order them through the bookstore. The student can also request used copies of the book. The store will then ship them the books or allow them to pick up the books at their college bookstore. Another portion of this site allows students to get a quote of what they could sell their used textbooks for. This makes it convenient for the students.
http://www.barnesandnoble.com/textbooks/index.asp
Another target market includes children. The "Barnes and Nobles Jr." section of the website advertises toys and books that would be attractive to children. This section is also attractive to parents as well because it breaks the products down into age ranges. Breaking it down in this manner allows for parents to be more aware of what is appropriate for their children.
http://www.barnesandnoble.com/bn-junior/index.asp?r=1
A final target market is those who cinema buffs. Barnes and Nobles online provides a wide variety of DVDs that may not be found anywhere else. This is attractive to those who enjoy films that may not be main stream.
http://video.barnesandnoble.com/dvds/index.asp?
Tuesday, March 17, 2009
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