Core Competency

The product Barnes and Nobles offers is no different from any other book that you would find at any other bookstore. A copy of War and Peace purchased there will have the same words in it that a copy purchased from Borders will have. Also, the promotion Barnes and Nobles has is very limited. There are few advertisements that are memorable that come from this company. Finally, the price control that Barnes and Nobles has is limited as well. The price they charge is largely dependent on how much the publisher is charging. The core competency of Barnes and Nobles Online is place. Barnes and Nobles online can order and find almost any book a consumer desires. Also, their website is easy to use and search making locating the product a breeze. Finally, they are willing to ship the product to you or allow you to pick the product up in a local store. This provides the customer with a great deal of convenience.

Mission Statement

On the Barnes and Nobles site a long detailed description of what the companies mission is given. It is not the typical three sentence mission statement. It can be reviewed by following the link: http://www.barnesandnobleinc.com/our_company/mission/our_mission.html. The mission is focused on running a business that is good "regardless of the product." The web page goes on to focus on the importance of customer service and their employees being quality booksellers. Ultimately it states that the "company is at their service." On the mission statement website for the Fortune 500 companies the part of this mission that is actually the core mission statement is listed: http://www.missionstatements.com/fortune_500_mission_statements.html. Overall, the company’s key focus seems to be providing quality service to the community around them.

Hello!

This blog is a project for a markting course. It will be following the online component of Barnes and Nobles.