Barnes and Nobles online does very little advertising that is seperate from the actual stores. The company, as a whole, advertises as a single unit. The company does not run television ads or radio campaigns, nor do they create billboards. They do, however, sell thier gift cards at other stores. This makes the readily available and is a small sign within another store promoting themselves. The company also sends weekly emails out advertising new books that will be released soon to encourage customers to come in and buy them. Also, when searched in places such as google, Barnes and Nobles is listed as a sponsored link under the search bookstore. As a whole Barnes and Nobles does very little advertising.
http://www.wired.com/wired/archive/7.06/barnes.html
The company does run a series of successful promotions. One such promotion is the B&N Membership Card. Customers pay $25 per year to have this membership and then they receive discounts on various merchandise. They also receive a weekly email with additional sales. This membership encourages customer loyalty because customers will not get the same discount if the go somewhere else.
http://www.barnesandnoble.com/membership/join2.asp?cds2Pid=16937
Finally, Barnes and Nobles runs sales frequently on various titles. Currently they are running promotions with discounts on gift ideas for mothers day and graduation.
http://www.barnesandnoble.com/index.asp
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment