Wednesday, February 11, 2009
Positioning
Barnes and Nobles Online tends to have average quality products and selections at high prices. Although the prices of their books are based on publisher requests, they rarely have sales or offer discounts. Also, the other products they sell including CD's and DVDs are priced higher than they would normally be found for at other stores. They provide a wider selection than typical stores which allows them to charge such high prices. Also, the quality of the products purchased on Barnes and Nobles online are is no different than a book you would find else where. It is, however, presented in a more convenient manner.
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